Growing client base12/8/2022 ![]() Your current contact list is limited to the people you already know or meet. Referrals from your existing client base can make the work easier. Cold calling often ends with lots of rejection, which can feel disheartening. GROWING CLIENT BASE HOW TOWith a marketing campaign, you need to understand how to put together an effective ad, where to place it, and how to manage the campaign. But those methods take a significant amount of time and a specific skill set to use effectively. Cold-calling is another commonly used technique. ![]() Traditionally, businesses use advertising campaigns to find new clients. Benefits of Referrals to Increase Client Base Getting customer referrals, which are sales leads or recommendations, from your current clients can help you increase your roster while keeping your marketing budget to a minimum. But how do you find a continuing stream of new clients? You may be sitting on a goldmine in your existing client base. And it’s these kinds of rewards that are helping businesses chase the conversion.Growing your client base helps you boost revenue and continue growing your accounting firm. People have enough pens! Today’s ‘woke’ consumers want incentives that enrich their lives while protecting their pockets.įree virtual yoga classes to focus on wellbeing, discounts on essential summer gear, or saving on sharing a takeaway with the family – these offer real added value. While the concept isn’t new, even pre-Covid-19, the playing field has changed. The added value used to come in the shape of a ‘Parker Pen’ gift with purchase or perhaps a discount when you ‘buy today’. Outside of brand identities, core values, and service, brands need to give the consumer an additional reason to choose them over their competitor. When it comes to choosing telecoms, insurance, or utilities provider consumers are faced with a plethora of choices but no obvious point of difference. This is more relevant now than ever before, with consumers becoming even more money and value-conscious following the impact of Covid-19. In markets where competition is fierce and service offerings aren’t wildly distinct, even at the best of times, brands are looking for ways to stand out. We utilized the barber’s social media to get the word out and a good ol’ sign in the window.” If you haven’t ever used gift cards maybe now is a time to try. Their patrons love them and want them to stay open so they are in a prime position for a “ pay ahead and get a discount” model. I was worried about them when things started spreading and while chopping it up, we had an idea to utilize gift cards for the first time. They are used to having 1 hour+ wait times for their first-come-first-serve location. “ My favourite client is my local barbershop, and they have been hit hard. Will definitely be doing more like that in the future.”Īnd another Reddit user came up with something similar for his favourite barbershop: Didn’t pay for any ads and took £600 in 4 hours. GROWING CLIENT BASE FREEWith the preorder, you got a free tote bag and art print. “ I opened a preorder for a new t-shirt last night after getting the excitement built up on my social media. Here’s how Sophie from Twisted Squid leveraged preorders: However, pre-orders have proven to be very effective in changing people’s minds and getting more customers. There are a lot of obvious reasons why people won’t spend money on non-essential items during an economic crisis. Even after vaccines have been distributed, a few simple actions can help consumers feel secure enough to return. ![]() Moreover, you can assign numerous staff to monitor and restock the supplies as needed in order to stay on top of things. Providing cleaning goods, hand sanitizers, and masks at the front of the store can also help build consumer confidence in your business. I would also make it known to your consumers that you do, in fact, have a strict cleaning policy in place.ĭisplay the policy in a prominent location where your customers may easily notice it, and incorporate it into some of your advertising materials. ![]() If you have a cleaning policy in place during the epidemic, I would recommend sticking with it for a little while longer. ![]() One method to accomplish this is to ensure that the store is immaculately clean. People want to feel protected after a pandemic, so I would continue to emphasize the need for hygiene and publicize the idea that it is a priority. To attract more consumers, I recommend that you develop a clear cleanliness protocol. ![]()
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