Smorz cereal discontinued 201812/8/2022 ![]() Also during 1966, promotional box designs were briefly introduced featuring characters from Star Trek. These ads usually featured the brothers wanting Sugar Smacks but winding up smacking each other instead. The Smackin' Bandit was replaced in 1966 by the Smackin' Brothers, two boys dressed in boxing shorts and boxing gloves. In 1965, the mascot became The Smackin' Bandit, a half- mule, half- kangaroo who kissed everyone in sight. The Hanna-Barbera cartoon horse sheriff, Quick Draw McGraw, took over in 1961. In 1957, a sailor-suit-wearing seal named Smaxey became the mascot. Ads with these clowns were known for showing them doing the "Sugar Smack Swing". Various clowns served as the advertising mascot from 1953 to 1956, including Cliffy the Clown. Marketing historyĮver since the cereal was introduced in 1953, there have been various different mascots. The cereal returned to the shelves in November of that year. Although the recall included only packages with a specific range of expiration dates, the Centers for Disease Control and Prevention later advised consumers to avoid eating the cereal entirely. Kellogg's announced a voluntary recall of certain Honey Smacks packages on June 14, 2018, due to the possible presence of salmonella. Conversely, the proportion of honey in the recipe could range from trace amounts to one-third. The ingredient label implies that sugar and dextrose are at least two-thirds of the sugar ingredients by weight. The product title Honey Smacks is inconsistent with honey being a minor ingredient in the recipe. (The cereals are both sweetened puffed wheat.) Consumer Reports recommended parents choose cereal brands with better nutrition ratings for their children. In a 2008 comparison of the nutritional value of 27 cereals, US magazine Consumer Reports found that both Honey Smacks and the similar Post Cereals' Golden Crisp were the two brands with the highest sugar content, more than 50 percent (by weight), commenting "There is at least as much sugar in a serving of Kellogg's Honey Smacks as there is in a glazed doughnut from Dunkin' Donuts". †Percentages are roughly approximated using US recommendations for adults. Sugar content Kellogg's Honey Smacks Nutritional value per 100 g (3.5 oz) Honey Smacks are no longer sold in Italy. In 2007, a minor consumer petition was launched calling for the re-instatement of the product. However, Kelloggs Australia no longer markets the brand. In Australia, the cereal had been known as Honey Smacks since the 1970s. ![]() In Norway and Finland, it is known as "Honni Korn Smacks". In the UK in 1957, a similar product called Sugar Puffs debuted it was formerly produced by the Quaker Oats Company, and by 1976 the mascot became a large hairy yellow creature called the Honey Monster. However, in the US the name reverted to Honey Smacks in 2004. That name is still used in Germany, Spain, Belgium, the Netherlands, and France. In the early 1990s, perhaps because the product mascot, Dig'em Frog, had customarily been portrayed as calling the cereal "Smacks", the word "Honey" was dropped from the name and the product was then simply called Smacks. ![]() In the 1980s, it was renamed Honey Smacks. Introduced in 1953, the cereal has undergone several name changes. ![]()
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